“The best thing about working with Trailblaze Growth Advisors is having a very real, transparent, and genuine level of interaction and communication. Trailblaze Growth Advisors gave us a clear outline for improvement, success, and what needs to be done”
General Assembly expands offerings to provided practical online and offline education for enterprise executives, marketers and sales teams.
TBGA was engaged to help General Assembly build its Enterprise go to marketing strategy and onboard their in-house marketing team as well as provide curriculum advisory services for its Digital Marketing Online Learning Program subscription service. Marketing advisory services include go to market strategy, competitive positioning and content marketing as well as template development and KPI identification.
- Within three months, TBGA set the marketing strategy, prioritized tactics, established marketing KPIs and trained the marketing team to execute against the plan.
A global, professional services company that serves Fortune 500 and mid-size enterprises has to meet aggressive goals set by investors that include Sequoia Capital and Canaan Partners.
Boasting revenues of over $100M, the leadership turns to TBGA to help meet aggressive revenue generation goals through outsourced marketing operations including lead generation, sales enablement, brand management, analyst relations, media buying and content marketing.
- Expanded Customer Base by 24%, accompanied by a 78% increase in revenue
- Employee Base Grew 140% to over 1,800 globally
A leading online career destination builds a marketplace to connect skilled and hourly workforce to employers.
TBGA was engaged to develop the go to market strategy and competitive positioning for the marketplace launch, a recruiting SaaS that allows HR professionals to attract, filter and recruit candidates. Advisory services included P&L development, competitive analysis, brand positioning, marketing automation tool selection and sales enablement.
- Established marketplace messaging based on MVT test results across consumer and SMB target markets
- Created launch budget and profitability model that integrated pricing, channels and conversion rates benchmarks for online and inside sales teams
Tribeca Cloud launches a variety of affordable hosting plans along with a dedicated, knowledgeable support team for SMBs in a PaaS model.
Advisory services included brand positioning and go to market strategy for the PaaS cloud hosting service.
- Created Go To Market plan for beta launch