7 posts in Category: Digital Marketing

A “Giving” Approach Makes Email Campaigns More Effective

It is amazing to realize that, for the most part, those under 40 years old have never known a world without email. Today, it is hard for most of us to imagine life without it. It Continue reading…

What Marketers Need to Know to Reach Gen Z

Generation Z, those born from the mid-1990s through the 2000s, is about to become the largest generation, with an estimated $44 billion in purchasing power. According to Google, Continue reading…

Best Marketing KPIs to Track Your Business Success

As marketing has become more advanced and targeted, it has also become increasingly important to understand the specific metrics with which effective marketing is measured. These Continue reading…

Four Reasons Why Content Marketing Drives Traffic (and Revenue)

Many experts predict that 2015 will be a big year for content marketing. According to recent studies, more than half of content marketing budgets will be increased in 2015, and Continue reading…

Is Advertising on Social Media Worth It?

Social media advertising has become a multi-billion dollar industry over the past couple of years. According to recent reports, social media ad spending came in at around $2.9 Continue reading…

Why Google Makes Content Marketing Better For Everyone

Google is perhaps the most well-known Internet company on the face of the Earth. It is by far the largest search engine in the world (by a large margin), and where a Web page ends Continue reading…

Online Marketing Trends in 2015

Online marketing, or digital marketing, has grown rapidly in recent years.  Two things are clear: online marketing is here to stay, and its growth is only set to accelerate in Continue reading…