5 posts in Category: Digital

A “Giving” Approach Makes Email Campaigns More Effective

It is amazing to realize that, for the most part, those under 40 years old have never known a world without email. Today, it is hard for most of us to imagine life without it. It Continue reading…

Four Tough Pills to Swallow for Growth

You hired a strategic consultant to help make some much-needed changes in your company. Now, it is time to get the ball rolling. While your head might be ready to make those Continue reading…

Weekly Roundup: Consumer Engagement, Big Data, KPIs and more!

We got great feedback from last week’s roundup, so we’re going to continue providing you with our latest top 5 every Friday. As you know, we share two of our favorite Continue reading…

Online Marketing Trends in 2015

Online marketing, or digital marketing, has grown rapidly in recent years.  Two things are clear: online marketing is here to stay, and its growth is only set to accelerate in Continue reading…

Integrated Marketing from Concept to Measurement

Integrated marketing requires that businesses align their marketing processes in a way that continuously improves the customer experience. Understanding the how your processes Continue reading…