1 - 10 of 26 posts in Category: Marketing

A “Giving” Approach Makes Email Campaigns More Effective

It is amazing to realize that, for the most part, those under 40 years old have never known a world without email. Today, it is hard for most of us to imagine life without it. It Continue reading…

What Marketers Need to Know to Reach Gen Z

Generation Z, those born from the mid-1990s through the 2000s, is about to become the largest generation, with an estimated $44 billion in purchasing power. According to Google, Continue reading…

To Hire or to Outsource: Finding the Right Fit

A rapidly growing organization requires its employees to stretch beyond their job descriptions, addressing countless urgent needs as quickly as possible. Often, during these early Continue reading…

Are you maximizing the ROI of Your Marketing Spend?

Your organization quickly expanded as a result of the people you have hired, most notably the handful of employees who have worked alongside you since the beginning. Naturally, Continue reading…

Avoid These Pitfalls to Get the Most Out of Your Marketing Consultant

As a founder, you have spent years working long hours to make your company a reality. You know the ins and outs better than anyone else. While it is tempting to think you can Continue reading…

Growth Hacking: The Balance of Art and Science in Marketing

The science of marketing can be intimidating, especially for the many marketing leaders who come from creative backgrounds. Instead of crunching numbers and relying on data, many Continue reading…

Learn to Trust and Use the Data You Collect

Marketers are finally seeing the light when it comes to spending on analytics. A 2017 survey of nearly 400 CMOs found that the amount spent on marketing analytics will increase Continue reading…

Are There Benefits to Using a Fractional CMO?

Growing a business is exhilarating — but it is no easy task. Sheer enthusiasm and effort will only take you so far. It might help you get the ball rolling and raise a few rounds Continue reading…

Why Your Marketing Partner’s Pedigree Matters

Hiring a marketing consultant or agency based on the power of a sales pitch is akin to hiring an airplane pilot based on how sharp his uniform looks. This limited amount of Continue reading…

What Is a Fractional CMO?

When we say that we offer fractional CMO services, we are frequently met with some variation of the following question: “What does that mean?” Then, after we define Continue reading…