4 posts in Category: Social Media

How to Approach Creating Content For Social Media

We live in an attention economy, and brands are competing for mindshare. As of August 2020, 3.81 billion people use social media worldwide, according to platform reports, or Continue reading…

Agile Brands Have a Leg Up and Understand Customer Focus Will Weather Any Storm

COVID-19 has changed the world and how we interact. Businesses that have been able to remain afloat and even thrive, have relied on one certainty: meeting the needs of their Continue reading…

B2B and Brand Image:
Know Your Story By Heart

All perceiving is also thinking, all reasoning is also intuition, all observation is also invention. — Rudolf Arnheim When one thinks about brand, mega B2C brands like Pepsi and Continue reading…

Your Brand On Social Media: Many Parts Matter But One Rules

Given where we are as a society and where we are trending, social media is a vital channel in an integrated marketing strategy. So much has changed since social media became a Continue reading…