Resources

TBGA in Conversation & Research

Reopening NY

As NYC and much of the country begins to reopen, TBGA continues to work with clients to support them as the environment changes. Listen to Liana Pai talk about the challenges of bringing her brand online during the pandemic after 39 years as a brick and mortar on New York City's Upper West Side.

TBGA in Conversation with LIANA

Socially Conscious Business: Making Business Good

TBGA CEO, Christine Alemany moderates a dynamic discussion on corporate social responsibility with Vanessa C. Burbano, Assistant Professor of Management; Dan Price, CEO of Gravity Payments: and Christina Volgyesi, Vice President of Marketing at Dr. Bronner’s, to discuss the research and how companies can thrive by leading with their values.

Socially Conscious Business: Making Business Good

The News Fix: Addressing Our Media Problem

TBGA CEO, Christine Alemany leads a conversation with journalist Ariana Pekary, Gita V. Johar, Meyer Feldberg Professor of Business at Columbia Business School and the school’s inaugural Vice Dean for Diversity, Equity, and Inclusion, and James T. Hamilton, Hearst Professor of Communication, Chair of the Department of Communication, and Director of the Journalism Program at Stanford, to address the issues and solutions surrounding our current news situation.

The News Fix: Addressing Our Media Problem

Innovative Marketing Tactics Through the Funding Cycle

Our CEO Christine Alemany, shares insights on how companies need to think and approach marketing through the various funding cycles.

Innovative Marketing Tactics Through the Funding Cycle

HEINZ Global Masterbrand Case Study

TBGA Chief Creative Officer Caroline Jerome is passionate about brands and their evolution. In the first in a series of visual examinations of some famous, and lesser known brands, Caroline takes you on a tour from the 1869 Heinz brand relaunch to the 2020 masterbrand.

HEINZ Global Masterbrand Case Study

Marketing Mix: Seed And Beyond

TBGA CEO Christine Alemany talks with entrepreneurs at the NASDAQ Entrepreneurial Center about what marketing means. What's the right mix of marketing strategies? How should your marketing efforts evolve as your business matures from seed stage and beyond?

Marketing Mix: Seed And Beyond

Fine Tune Your Marketing to Emerge from COVID-19

TBGA CEO in conjunction with the NASDAQ Entrepreneurial Center delivers a presentation on marketing during COVID-19.

Fine Tune Your Marketing to Emerge from COVID-19

Pricing Strategies For Startups

TBGA CEO Christine Alemany, in conjunction with the NASDAQ Entrepreneurial Center, delivers a presentation on pricing for early and growth stage entrepreneurs.

Pricing Strategies For Startups

Research

Growth Strategies For Tech Companies
How do you decide whether to make a full-time hire or bring on a third-party partner? For two weeks, B2B tech executives discussed and voted on each other’s staffing strategies that fuel their growth engines
Download study
Principles of Pricing