Dadourian Management properties are located in one of the most culturally distinct parts of New York City, Chinatown. Facing a shifting demographic, the real estate management company wanted to honor its roots while embracing a quickly changing neighborhood.
TBGA created a brand identity that fused modern and traditional Chinese design motifs with traditional “lucky” colors: gold and red. Popular and recognizable, the elegant mark was applied to signage, stationery, website and media kits.
The Plumbing Foundation City of New York's mission is to ensure the public health through the enactment and enforcement of safe plumbing codes. The board needed to help create a brand and market their successes and initiatives.
Our team built a consistent brand across every media touchpoint, beginning with a logo and their website. TBGA stayed on to provide ongoing support for PSA, ad campaigns, decks, brochures, and environmental assets for trade shows.
The Historic Districts Council advocates for all of New York City's historic neighborhoods. The council needed collateral to raise funds for one of NYC's most beloved parks after recruiting Mario Batali, Gwyneth Paltrow, Isaac Mizrahi and other notables.
Working with the council, TBGA developed the Washington Square Park Council logo and brand identity. Our team then stayed on to create brochures, calendars, and event collateral.
College & Community Fellowship (CCF) helps formerly incarcerated women achieve a higher education. Overall, less than 2% of the students enrolled in CCF’s Academic Support Program have been re-arrested or re-incarcerated.
TBGA created branding and the corporate identity for this fantastic organization. We continued to support CCF in brochure design, asset creation, marketing program execution, and experiential design.
Golden Gardeners facilitates senior gardening by funding educational programming and helping residential homes afford physical ground features. The organization needed end-to-end marketing support.
TBGA created branding built on features like accessible entrances and paths, raised planting beds and containers, and a sensory-oriented plant selection. Our team supported fundraising activities including direct mail campaigns and event promotion. Additionally, we created all promotional material necessary to launch and support an ongoing partnership with Ecumen Lakeshore.
Questio is UnitedLex's consultant-led, technology-enabled service that intelligently reduces data volumes and significantly reduces the cost of eDiscovery. We helped UnitedLex package, launch and evolve the positioning of the technology.
TBGA developed and oversaw the go to market plan for Questio. Within a year, more than 300 million documents were filtered by Questio.